Niall McKinney founded marketing community site UTalkMarketing in May 2007 after five years working as marketing director at publishing house IPC, where he helped to launch lads' title Nuts magazine.
In this video interview the successful entrepreneur gives expert advice on marketing techniques, including creating a brand, using celebrities and engagement marketing. McKinney also talks about the significant impact that social networking has had on consumer behaviour and a shift in how businesses operate. He also provides case studies on marketing and uses Google as an example of a big change in advertising.
The founder of UTalkMarketing relates all of his advice to small businesses and entrepreneurs and says that the online world has made it easier for small businesses to project their products and have greater access to potential consumers.
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