Nick Fry, currently the CEO for Mercedes GP Petronas, became CEO of the Honda Racing F1 Team in 2005 and was at the helm for the team's first victory at the Hungarian Grand Prix in August 2006 and remained in his position as Chief Executive following the transfer of ownership from Honda and the creation of the Brawn GP Formula One Team in March 2009.
In this exclusive video interview Nick Fry talks about Brawn GP's recent success and why he believes building a relationship with all employees and treating people equally is vital in business. He talks about focusing on competitive advantage and their sponsorship deal with Virgin. He also gives expert advice on returning value on an investment and the importance of being flexible in this market environment. Hear more about Fry's philosophy of "no us and them" and why special attention needs to be paid to a sensitive gear box.
To help you on your business journey, we've created Smarta Business Builder, the complete online tools package for growing your business. Website Builder, Business Plans, Accounting Software, Legal Documents and Email - all in one place - from just £20 per month with no contract! Try it out today.