Nick Wheeler, Charles Tyrwhitt

This video interview provides expert business advice from successful entrepreneur Nick Wheeler, founder of Charles Tyrwhitt Shirts, on how to develop a business idea and create a multi-million pound company. Nick Wheeler founded Charles Tyrwhitt Shirts in 1986 while he was studying for a Geography degree at Bristol University. Since its relatively humble beginnings, Charles Tyrwhitt has grown into a £50m company with more than 400 employees. An insight into Nick Wheeler's business philosophy and sharing his experiences means this video provides unique entrepreneurial guidance.

Charles Tyrwhitt developed from Nick Wheeler's desire to set-up a retail business, providing high quality shirts of good value and offering an excellent service. This video follows how the right investment and good understanding of the product, led Charles Tyrwhitt to becoming one of the leading men's retail companies. There is also expert advice on how to expand a business, from mail-order to internet based sales, as well as the importance of credibility and entering the international market. By having a good knowledge and experience of all sectors in your company, this will provide you with the confidence in your employees that is essential to any successful business.

Nick Wheeler also offers guidance on how to choose the ideal business location and the importance of tailoring to consumer preference. The successful businessman also relates to how a business can learn and grow from mistakes and still result in huge turnover. Examples are also given on how the recession provides an ideal opportunity for any retail business to start-up or expand. This video offers fantastic expert advice for anybody with a business idea, on how to overcome challenge, manage the pace of your company's growth and the long term picture, whether or in the retail industry or not.


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