A former investment banker, Ning Li, came up with the idea for
the online furniture retailer when he was decorating his own flat
and paying a premium for quality interiors.
Made.com works directly with manufacturers in China , cutting
out all the middle men and reducing the price consumers pay for
Having met Brent Hoberman, the founder of lastminute.com, while
running his first business in Paris, the two decided to set
Made.com in the UK. Since launching in 2010 he has turned the
furniture retail industry on its head.
In this video interview Li talks about setting up the business
in the UK without never having lived here before, meeting and
exceeding customer expectations and how sometimes it can be scary
to be responsible for other people's livelihood.
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