Zeal is brand design and communications agency. Its
broad-reaching ouvre includes research and strategy work, design,
branding, customer and employee engagement, digital media and web
design. It's still in its infancy but counts Fujifilm, The Smile
Centre and Apollo Group as clients. It works with businesses that
are eager to grow.
Co-founder Paul is a corporate graphic designer by trade and
started out as a designer for Dyson. In this video interview Dymond
speaks of the brand design and communications business and its
growth over the past 5 years. He highlights the importance of
creating a brand that differentiates the company and promoting that
difference, whether it is the personality of the staff or the
company mission. Zeal Design use effective photography in their
graphics work and using visual aid as a marketing tool.
Paul gives expert advice on working closely with clients and why
its brands not logos. He also speaks about the evolution of brand
design and its shift to being screen based. He touches on staff
management and the importance of training staff so they fully
understand the culture of the company and its purpose, whether
through verbal presentation or training days.
The small business provides a good example of how simple design,
a knowledge of the market and open staff has led to success and
growth.
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