Peter Hook, Joy Division & New Order
Peter Hook, bassist from Joy Division & New Order speaks about his experiences in business and happiness.
Peter Hook was the bassist in critically acclaimed bands Joy
Division & New Order. His manager Tony Wilson opened the
legendary Hacienda club using Peter's money behind his back. Wilson
ran the club as well as Factory Records in Manchester before they
both infamously collapsed due to "the worst business decisions in
the world". Peter currently looks after the Hacienda brand and is
the author of the book "The Hacienda: How Not To Run A Club".
In this video interview Peter Hook speaks of his experiences in
the music and nightclub industry and how self employment means
being true to yourself. Peter is a strong believer in karma and he
passionately speaks of how happiness is ultimately the best thing
to have in life.
Hook also gives expert advice on brand awareness and the
significance of following legislative measures and dealing with
legal issues at the beginning of any start-up, particularly in the
music industry. This interview provides a unique insight into the
experiences of one of the famous musicians and entrepreneurs in the
UK.
A free video on how not to run a club with New Order & Joy Division bassist Peter Hook from Smarta, the small business support and advice network