Reevoo is
consumer reviews site with a difference: it guarantees every review
is written by someone who owns the product. It has amassed more
than one million reviews and more than half a million price checks,
and its iPhone app has been a runaway success too. And in the
summer of 2010, it also completed a funding round that took it to a
total of more than £7m.
Consumer brands and retailers work in partnership with Reevoo,
as they display Reevoo's reviews on their websites but have no
control over which they display; and because a customer can only
write a review when they're invited to - the invitation is sent in
response to a purchase. This has disrupted the standard customer
reviews model, in which reviews could be easily faked. Reevoo has
convinced the likes of Tesco, Sony and Orange that completely
honest and impartial reviews will generate better sales than ones
that are, shall we say, more consistently flattering.
Richard Anson, co-founder and CEO of Reevoo, was previously a
senior strategy consultant at KPMG working on the tech space and
interim head of group planning at Orange. He has a PhD and MBA from
the Cranfield School of Management.
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