Rob Law is the successful entrepreneur behind the innovative Trunki, a luggage range for children. There were several failed attempts to build up the business, the company that Trunki was first licensed to went into liquidation and to worsen the matter the factory developing the product in China went into receivership, with the government seizing the factory including Rob Law's expensive Trunki moulds. Showing great determination Law decided to take the business into his own hands and Trunki enjoyed a turnover of £1.14 million in the year ending February 2009 and is a huge international hit. The company has also extended its product range from suitcases to backpacks and a wide range of other travel accessories.
How to start a business, how to manufacture a product or how to create a direct sales marketing strategy: this video interview covers a range of entrepreneurial topics from an expert who's been through it all. Rob speaks of how his idea for Trunki started at university when he entered a national luggage design competition and the challenges he faced when he tried to commercialise his product idea. However Law persevered with his venture and carried on developing his business plan in the back of a campervan travelling the east coast of Australia.
Listen to how a 3 year global distribution deal managed to sell only 19,000 products and the challenge Rob faced of getting his Trunki moulds back from the Chinese government. The UK interest in Trunki came about after an appearance on Dragons Den, where a rejection from all the dragons resulted from Theo Paphitis breaking the strap of the Trixie Trunki.
Find out how the governments Passport for Export training programme helped Rob sell his products internationally and his belief that brand design and understanding is a great strength of the UK. Rob Law has been made an ambassador for Enterprise UK, and is an inspiration to anyone considering becoming an entrepreneur.
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