Ryan Carson, Carsonified

Ryan Carson moved to the UK in 2001 and started his business, web development and events company Carsonified, with his wife in 2004. The company is best known for its hands-on approach to staff morale, in particular its four-day work week, and its transparent approach to social media.

In this video interview Ryan Carson offers his expert advice on creating a recognisable figurehead for a company and using transparency advantageously.  He also compares the differences in the way entrepreneurs are treated and perceived in the UK with the US, where becoming an entrepreneur is the "American dream". Carson offers a fresh and young perspective on web based businesses and how Carsonified offer unique events with a personal approach.

He also speaks about the difficulties of the recession and the challenges behind making redundancies. An honest approach, a good sense of cash flow and an awareness of the company's future are all essential for a small business. Ryan Carson is a true believer that the web and his passion and enthusiasm for his business idea and helping other entrepreneurs come across strongly.

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