Salma Shah runs consultancy company Beyond, where she delivers training on talent capability, leadership and teamwork. With a background of consultancy and business development in the technology sector, Salma works with senior management and high performance teams in sectors including financial services, media and engineering. She has travelled the world working with different cultures in Europe, USA and Asia.
In this video interview the successful female entrepreneur talks about Beyond and how her background in psychology and in the tech sector allowed her to develop the commercial skills and interest in business that drove her to starting up the company. Shah looks back at the early days of her business idea, how she got advice from high profile successful business people and how her business plan constantly changed as she learnt more.
Find out what Salma thinks are the differences in characteristics of an entrepreneur and an intrepreneur, and what she means by your personal brand being the emotional fingerprint you leave on people. She also offers a unique insight into the role of women in business and how the evolution of society will impact on the number of female entrepreneurs.
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