Meet WedgeWelly co-founders Mike and Sarah Longthorn. Back in 2006, the pair joined forces with designer Laura Booth to launch their unique boot company. The idea - Wellington boots with a wedge heel - caught on like wildfire, attracting the attention of Dragon Theo Paphitis. This is their story.
The idea for WedgeWelly came about when Laura tried to convince her pal Sarah to go to Glastonbury Festival. Sarah refused to give up her heels - even to stand in a muddy field - and hunted high and low for a pair of stylish wellies with a little lift.
The search was fruitless and the two fashionistas realised they had found their niche.
Fast-forward two years and Laura, Sarah and Mike Longthorn were pitching to the most fierce of angel investors: the Dragons. Theo Paphitis was charmed by the business and offered £65,000 for a 25% stake in the business.
Check out the video to find out what happened next.
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