Shaa Wasmund is the driving force behind Smarta, the UK's leading support platform for business owners and entrepreneurs. In this interview, she speaks candidly about launching Smarta during recession and shares the lessons she learned working with entrepreneurial legend James Dyson.
Like Dyson, Wasmund faced many challenges when starting her business. And it was these very challenges that prompted her to push on with the concept for Smarta: to help entrepreneurs just like her to get their ventures off the ground.
Wasmund has never been a quitter. She started her business career working with boxing legend Chris Eubank. It was an MBA of life - "No other MBA programme, be it at Harvard, Yale or Swansea, could have taught me as much," she says.
Wasmund is also a self-confessed social media evangelist. She has some hot tips for entrepreneurs looking to experiment with social media. Tune in to find out why she thinks social media is the silver bullet for marketing on a tight budget.
This is part one of our interview with Smarta's founder. Watch part two.
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