Simon Woodroffe, Yo! Company

One of the UK's most recognisable entrepreneurs, Simon Woodroffe made his name after he founded sushi chain YO! Sushi in 1997. Having sold his controlling stake in the business for a reported £10m in 2003, Woodroffe was invited to appear in the first series of Dragons' Den, and received an OBE in 2006.

In this video interview Simon Woodroffe, successful entrepreneur, talks about his reasons for setting up his own business and how the idea for YO! Sushi came about. He speaks of the worries of financial insecurity, his experience as a Dragon and how to pitch a business plan. Find out what Woodroffe believes to be the most important factor when trying to raise finance, what the three F's are and what his 7 meeting rule is.  He gives expert advice on branding, royalty agreements and why allowing some failure in an organisation is healthy.

Simon tells us about his experience of selling his stake in YO! Sushi and how it opened the doors to new business ventures and expand the YO! brand. This video provides a valuable insight into entrepreneurialism and why drive is necessary for anyone wanting to start up.

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