Skylet Andrew enjoyed great sporting success in table tennis and
played at the 1988 Olympics and has won 3 Commonwealth Gold medals,
a World Cup Silver and 14 National Titles. Andrew decided to set up
the agency Skylet Andrew that represents big names in sports and
entertainment. The company's first client was Sol Campbell and has
expanded to managing stars such as James Anderson and René Carayol
and its business sectors include Management, Public Relations, Film
Production and Event Promotion.
In this video interview the entrepreneur speaks of how playing a
minority sport helped him to develop PR skills and marketing
techniques that helped him to gain media coverage. Learn how the
ability to negotiate and the need to understand business are
crucial especially when selling a brand or personality. Skylet
Andrew gives expert advice on market research and how to be a good
mentor. He refers to his crisis management situation with Jermaine
Pennant and how to deal with unexpected situations.
The successful entrepreneur gives tips on how to grow a small
business and how his business karma means having a close
relationship with clients. This interview highlights the importance
of brand promotion and an effective marketing strategy.