Skylet Andrew, Agent

Skylet Andrew enjoyed great sporting success in table tennis and played at the 1988 Olympics and has won 3 Commonwealth Gold medals, a World Cup Silver and 14 National Titles. Andrew decided to set up the agency Skylet Andrew that represents big names in sports and entertainment. The company's first client was Sol Campbell and has expanded to managing stars such as James Anderson and René Carayol and its business sectors include Management, Public Relations, Film Production and Event Promotion.

In this video interview the entrepreneur speaks of how playing a minority sport helped him to develop PR skills and marketing techniques that helped him to gain media coverage. Learn how the ability to negotiate and the need to understand business are crucial especially when selling a brand or personality. Skylet Andrew gives expert advice on market research and how to be a good mentor. He refers to his crisis management situation with Jermaine Pennant and how to deal with unexpected situations.

The successful entrepreneur gives tips on how to grow a small business and how his business karma means having a close relationship with clients. This interview highlights the importance of brand promotion and an effective marketing strategy.

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