Thea Green was living the dream as fashion editor of Tatler magazine when she came up with the idea for nails inc in 1999.
Inspired by the cheap and cheerful nail salons in New York, she decided to bring the concept to the UK. After an intense period of reserach and preparation she opened her first store and launched a range of nail varnishes.
Today there are 59 nails inc stores and the business is expanding globally with a presence in Europe, the US and Asia.
In this video she talks about the importance of doing your research and asking for advice. She explains how she has grown the business throgh partnering with big names.
Green also talks about fostering a great company culture and how always striving for perfection has helped her build a great brand.
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