Tim Campbell is the founder and CEO of Bright Ideas Trust, a charity that helps disadvantaged young people living in London to start their own companies. Rather than having a reliance on donations to run the charity, the Bright Ideas Trust is a profit-focused business that functions through giving small business loans and having a share in equity. Tim Campbell is winner of the famous BBC programme The Apprentice, and he spent two years working for Amstral under the mentorship of Sir Alan Sugar. The idea for Bright Ideas Trust developed through the desire to involve young people in business as well as improving their social mobility. Campbell is also a Child Ambassador for London and is the face of the British Library's campaign to promote their business support services.
In this video interview Campbell tells us what qualities he believes makes a good entrepreneur and the future and ethic of social enterprises. Find out what he thinks are the realities of business, of Campbell's time at Amstrad and his experience of selling a health and beauty product from scratch. The successful entrepreneur also gives tips on marketing strategy, drawing from his successful deals with Harrods and Argos.
Tim Campbell also speaks of his time working with Sir Alan Sugar, their different business styles and how anyone running their own business should focus on work/life integration rather than work/life balance. The young entrepreneur provides a fresh perspective on start ups and shows how anyone can learn to be an entrepreneur.
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