Tim Ferriss is the author of bestseller 'The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join The New Rich', which advocates outsourcing and 'selective ignorance' and as a way of improving your work/life balance.
After the release of his book in April 2007, Ferriss quickly became a cult figure and was voted the greatest self-promoter of all time by readers of Wired Magazine, as well as being named one of the Most Innovative Business People of 2007 by Fast Company.
Ferriss is CEO of his nutrition supplements company BrainQUICKEN and a guest lecturer in high-tech entrepreneurship and electrical engineering at Princeton University, as well as holding the Guinness World Record for the most consecutive tango-spins in one minute.
In this video interview world renowned entrepreneur Ferriss gives expert advice on how to manage small businesses, self promotion and keeping costs down. Find out more about the 80-20 analysis and how is can be applied to any business. The successful businessman also talks about how he would define "brand" and the processes of promoting a business or personality.
Tim Ferriss also refers to how he has increased productivity and whether he believes that the customer is always right. This young entrepreneur offers invaluable advice to any small company or entrepreneur in all realms of business.
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