Tim Smit, The Eden Project

Tim Smit is the CEO of the Eden Project in Cornwall, which is a project aimed at educating people on environmental matters. Before becoming a conservationist, Smit was a record producer and had moderate success in Europe. Tim Smit has won several awards for his work including the CBE in the 2002 New Years Honours List and an honorary Doctor of Design degree by the University of West England. He is also outspoken about matters such as social enterprise and entrepreneurship and is a critic of the British attitude toward entrepreneurs. In 2001 Smit was made a Social Enterprise Ambassador, led by the Social Enterprise Coalition.

In this video interview Tim Smit talks about the recession and climate change and how it is an ideal opportunity to change the social role of capital and to develop business models based on the sharing of resources. Hear Smit's views on politics and what he thinks is great statesmanship. He also speaks of the importance of understanding risk and being counter intuitive in business.

The famous social entrepreneur is also an avid reader and believes that everyone should read about and learn new things wherever possible. This video provides an insight into the man behind the creative masterpiece, the Eden Project and why a more sustainable approach to business to so important.

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