Ex-soldier Tristram Mayhew started high wire activity chain
GoApe! with his wife Rebecca after he decided to leave corporate
life behind to work in a more rural setting. In 2001, Mayhew landed
a deal with the Forestry Commission which gave him a 26-year
exclusivity deal if he could create six courses in six years. Eight
years on, GoApe! is one of the UK's leading adventure companies,
with 22 courses across the country.
In this video interview, Mayhew takes us through his unusual
business plan for GoApe! and the surprise of getting the full
support from the Royal Society of the Prevention of Accidents. He
gives expert advice on marketing and finding premises, as well as
his reasons for hiring a financial director.
The successful entrepreneur relates how customer experience is
his number one priority and shares tips on how to engage customers
for feedback. Tristram also stresses the importance of creating
brand value and how business growth helps to retain the best
employees. GoApe! is a unique example of a company that encourages
its own employees to become entrepreneurs and support them through
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