Vacancy: marketing executive

About us:

Smarta.com is a new and energetic London-based web start-up with global ambitions.  The site itself is a unique advice resource & connection platform for entrepreneurs and small businesses. Launched in January 2009, Smarta has already created quite a buzz and hit both the TV screens and the headlines.

Backed by an impressive line up of entrepreneurs (Dragons' Den Theo Paphitis and Deborah Meaden, Bebo's Michael & Xochi Birch), Smarta also has serious corporate backing with RBS/Natwest and Vodafone as founding partners.

Run by Sháá Wasmund (deckchair.com, mykindaplace.com) Smarta has a true start-up atmosphere and a lively, entrepreneurial culture where everyone is given the scope and autonomy to create and implement their ideas and really make their mark.

Job overview:

The marketing executive will be responsible for the execution of Smarta's marketing strategy and management of day-to-day activities. Our ideal candidate will have 3-5 years' hands-on experience with various online advertising programs like paid search, email and social media to drive site traffic. 

Specific responsibilities include:

  • Marketing campaign management
  • Manage initiatives to drive traffic and registrations (inc. SEO, PPC, competitions, email, data campaigns etc)
  • Implement a social media marketing strategy
  • Maintain and manage a detailed and integrated marketing plan across online, offline and partner channels
  • Organise and plan logistics for events, including tradeshows
  • Analyze marketing campaign data and adjust accordingly utilizing tracking and analytics solutions to deliver maximum return.  Review, evaluate and prioritize current and proposed marketing enhancements against business and customer needs.
  • Communicate key programs and results to senior management on a consistent basis.

Market and Consumer Intelligence

  • Gain a deep understanding of customers, their wants and needs, through research, analysis of customer data, and ongoing communication with key target audiences
  • Build and maintain an ongoing detailed competitive analysis
  • Communicate learnings and insights to the broader team

Communication and Brand

  • Manage day to day relationships with external agencies (PR, SEM)
  • Copy-writing - from snappy slogans to marketing mail shots
  • Develop and oversee the design and copy of promotional materials, including company presentations

Requirements

  • Minimum of two years' work experience in marketing with a proven record in the online/digital space:  In depth understanding of websites and the key drivers of traffic and conversion rates.
  • Deep knowledge and active use of social media
  • Excellent verbal and written communication and presentation skills
  • Working knowledge of web analytic tools such as Google Analytics, Webtrends, Omniture a plus.
  • Experience with online SEM, email and website conversion metrics (CPM, CTR, CPC, CPL, CPA) a plus.  Comfortable creating and tracking programs that are strictly measured against quantitative ROI-based objectives.
  • Demonstrated success managing and building marketing partnerships to drive customer acquisition or sales.

Candidates should be

  • able to work effectively in a fast paced environment with tight deadlines
  • team player, self-motivated, and results oriented
  • full of enthusiasm, can-do attitude and positivity
  • entrepreneurial
  • commercially-minded
  • passionate about entrepreneurs and small businesses

How to apply

Please email jobs@smarta.com with a CV, a cover letter, and a few suggestions as to how you would market Smarta and drive traffic to the site.

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