Will de Lucy, Amplify Trading

William De Lucy was a futures trader for six years before he set up Amplify Trading with a friend from the trading floor in 2008. The company, which is based in Canary Wharf, uses new technology to allow both novice and professional traders to work remotely in a low-risk environment.

In this video interview de Lucy discusses the world of trading and what characteristics are needed for a successful trader. He talks about the process of mentoring and the process by which he set up Amplify Trading, including website development and creating a business plan. The successful entrepreneur also gives a unique insight into the world of trading, the risk taking and the instant feedback you receive.

Find out more about Amplify Trading and how good technology gives it the competitive advantage and the benefits of joint ventures. Will de Lucy also compares a team of traders with individual traders and the difficulty of motivating a team. He also gives a positive perspective on the recession, as for trading the more volatility the better.

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