During my teens, I spent an 18 month period working in a firm of
accountants. During that period, I learnt a great deal about how
the world of accountancy worked, and a couple of years later
decided to start my own business - SJD
Based in Manchester, my business model was a very simple one: I placed adverts in local newspapers offering to do small business' and individual's book-keeping and end of year accounts. This had proved relatively successful and I had built up a small, but loyal client base in the North.
When circumstances dictated that I move back to London, I
decided to replicate my business model, which had proved successful
in Manchester, and attempt to grow the company.
To my initial surprise, placing ads in local newspapers proved unsuccessful and I was forced to reconsider my options...
I began thinking about the time I had spent working at the local
accountancy firm during my youth. I remembered that during my time
there, we had done a lot of work for people working as IT
contractors. I therefore decided to try offering a service
exclusively for people working in the contractor market. I placed a
more targeted ad in relevant trade publications, and experienced an
After a short period, I was able to move the company out of my bedroom and into offices. I took on staff, and from there the company grew at an incredible rate.
Learning to adapt quickly was key in overcoming this problem. Fortunately for me, I realised that my previous approach was not going to be successful in London. I was able to put the experience that I had gained working in an accountancy firm to good use, and come up with a viable alternative.
Find your niche. This has possibly never been more pertinent than during the current period of economic uncertainty. It is my belief that the days of the all rounder are behind us. If you are able to find your niche and you do a great job for your customers, your business has every chance of being successful.
To help you on your business journey, we've created Smarta Business Builder, the complete online tools package for growing your business. Website Builder, Business Plans, Accounting Software, Legal Documents and Email - all in one place - from just £20 per month with no contract! Try it out today.