This section on sales and marketing for small businesses covers advertising, marketing, public relations (PR), social media and sales. They’re all essential tools if you want to make your business a success. We’re going to help you with everything from coming up with the design for your first set of flyers to creating a five-year marketing strategy to achieve growth overseas, and all the marketing emails, Twitter for business tips and advice on how to use a PR agency in between. Plus, we’ve got our usual entrepreneur videos so you can get expert advice from the people who’ve been there and been hugely successful.
Our advertising and marketing section explains business basics and more advanced strategies for generating interest and sales. To start with, find ideas for marketing a small business, then build your advertising and marketing strategy with expert guidance on PPC advertising, online and print advertising, and how to shape your business’ brand. Because we know many of you will be dealing with a tight marketing budget, we’ve also got a guide on marketing you can do for free.
Want to know how to get your business into the press? Then you need to check out our section on PR, which covers everything from famous entrepreneurs telling you how they publicise new products, to how to write a press release, to case studies with small business owners and advice on using a PR agency.
Our expert social media advice introduces you to using Twitter, Facebook, and LinkedIn for small business. It includes in-depth business features and insight from PR gurus.
Selling is one of the most important things you need to learn as a small business owner, and we want to provide advice for you through every step of your business journey. We’ve got all the sneaky techniques you need to get customers buying your products, from subtle NLP to cold calling to repeat custom. Our features and entrepreneur interviews are packed full of startup help.