A brand has DNA like a person - Harvey Jacobson

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Footwear mogul Harvey Jacobson believes that brands need to be nurtured - like people. Here are his top tips on branding.

Watch the full interview with Harvey Jacobson.

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A brand has DNA like a person - Harvey Jacobson

Footwear mogul Harvey Jacobson believes that brands need to be nurtured - like people. Here are his top tips on branding.

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