The more detailed a picture you have of your target customers - the more effective and targeted your marketing can be. And if you know which individual customers are the most valuable, you can go that extra mile to encourage them to spend with your business.
This guide introduces you to various techniques and methods to help you collect data about your customer.
You need to collect as much of the following as possible:
CRM software: customer relationship management software. Software that allows different departments and members of a company to contribute to individual data files of customers, and track their orders, and so on, without having to ask other members of the company. An up-to-date, shared database of all customer communications and transactions and other details.
To help you on your business journey, we've created Smarta Business Builder, the complete online tools package for growing your business. Website Builder, Business Plans, Accounting Software, Legal Documents, and Email - all in one place - from just £20 per month with no contract! Try it out today.