A newsletter is the cheapest form of marketing available to any business. It successfully targets customers who have interacted with your company while building a connection to future developments and products.
However, there's always more you do to gain from your newsletter. Here are five ways of capitalising on the opportunity.
Allowing your newsletter to stay on the site rather than just disappearing down inbox lists is a brilliant way to make more from it. This could be tied to a website's blog or an individual page. It also gives anyone viewing your website a chance to see why they should subscribe to future releases and catch up on your latest news.
Remember to include a subscription space on this page to allow viewers to supply you with their email addresses. Building an audience in this way is a fantastic step on the way to developing a loyal fan base that will use your business time and again.
Archiving your newsletter is also a great boost to your SEO efforts and written pieces could effectively end up increasing traffic to your site. If you want to make the most of this aspect, attempt to give each newsletter a specific product or theme.
While there's nothing wrong with using a template designed by whatever software you use for your email marketing, it will do little to help you stick in the minds of your customers. The main goal of a newsletter is often to build a brand and spread awareness of your business, so it is vital you take every chance to improve how you represent yourself.
It may be worth the investment of getting a newsletter professionally designed. Working with a designer to construct a format that highlights every aspect of your branding will hand you full control. This will lead to your audience seeing more of what you want them to see and remembering your brand for all the right reasons.
One of the simplest ways to make the most of your newsletter is to make sure it's reaching as many people as possible. Placing subscription boxes on your homepage, social media profiles and blogs will enable anyone interested in your business to receive the news you want them to read.
Additionally, including a widget in your newsletter, tied to its permanent page on your website, will allow readers to share the information themselves. This kind of marketing is the best way to build a reputation and allows others to booster your audience for you.
Make sure your custom designed newsletter looks just as good on a Smartphone or a tablet as it does on a computer screen. Definitely consider designing a format specifically for mobile devices, as a large section of your audience is likely to be reading your news on these smaller screens.
It's essential that everything is still clear, easy to read and professional on a small screen. If you can, create a streamlined version, with some of the less significant information left out, and use this one for mobile devices. Give readers the option of switching to the full version, and hopefully they will make the effort of looking at it next time they're at a computer.
Split testing your emails can increase your open, click through and conversion rates. There's so much to learn about your audience from A/B testing, make sure you check out our indepth guide here and start making the most of your email marketing today.