Picking up the phone and selling your services to a complete stranger can seem daunting, but there are techniques you can employ to enhance your sales and cold-calling skills. Success rates are around 5%, though, so be prepared to for rejection. This guide shows you to improve your cold-calling and become a sales sensation in three easy steps.
It's important to target cold calling at the right audience, so find out as much as you can about the company or individual you are calling and confirm names and job titles to kick off the call. Cold calling isn't all about making sales - you can use it to collect information about the business or arrange a face-to-face pitch. You can use this information in your call to highlight your target customer's specific needs and explain why your business can help.
Drafting a script before you cold call will give you something to focus on, improve your flow and delivery and give the recipient less of a chance of terminating the call. Prepare a set of open questions rather than ones that can be answered with 'yes' or 'no'. Don't stick to these too rigidly, however, as you could put the recipient off, but if the call does not seem to be progressing, you can refer back to your questions and try a different angle.
Businesses and consumers can opt out of sales calls by subscribing to the Corporate Telephone Preference Service (CTPS) and the consumer equivalent, the TPS. If you intend to cold call, you must purchase a list of numbers held on these registers and screen them against your target list. Calls for market research purposes are exempt from this.
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