How the Brazilian Waxing Company increased sales
The Brazilian Waxing Company is a small business offering
luxurious Brazilian, Hollywood and full body waxing to both men and
women. Since we opened in 2007, we've enjoyed great success and
seen a solid increase in bookings. However, problems with our phone
system led us to scrutinise our suppliers and the technology we
used. By changing our broadband and web hosting arrangements, we've
revitalised the business and increased sales by 30%.
The majority of our bookings are either taken over the phone or
online, but we began experiencing significant problems with our
infrastructure when it needed to accommodate increased demand. We
could often hear customers on the phone, but they couldn't hear us.
However, even when our VoIP system was working, our bookings server
sometimes slowed right down, making booking an appointment an
extremely painful process. Since the web and phone represent
our main customer booking channels, these technology headaches were
starting to have a negative impact on bookings and compromising the
growth of the overall business.
After some consultation with our telecoms provider, Fluidata, we
chose an uncontended, symmetrical 2Mb/s ADSL2 + line. In addition,
to minimise any downtime, they provided a secondary line so that
VoIP will automatically switch over if the primary one fails,
without the need for any IT configuration.
We've also moved our bookings server in-house, and we're now
running all of our phone and online bookings down this line. By
implementing Fluidata's VoIP, our booking process now works like a
dream and we're now enjoying a phenomenal 30% increase in overall
sales, 35% of which are male customers! Our business outlook is
The customer is king! We've always prided ourselves on making
customer experience as comfortable, enjoyable and fun as possible,
and this extends to all processes from the second you pick up the
phone. If you neglect any part of this process, from people to
technology, you'll lose customers.
Remember that customer experience begins before you have contact
with customers. Making sure that your website and phone system
works and is accessible may seem basic, but you should always get
the basics right!
Find out more about The
Brazilian Waxing Company
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