It's very difficult to get the same customers to buy from you repeatedly and consistently - hence why the old business adage that 20% of your customers account for 80% of yours sales rings so true.
You, of course, want more than 20% of your customers returning to your business. A regular customer base helps you forecast sales, target marketing, build on existing relationships by offering new products and services and, crucially, boosts sales. Plus, a happy and loyal customer tells their friends about your business and word-of-mouth is some of the most effective marketing there is.
To help you on your business journey, we've created Smarta Business Builder, the complete online tools package for growing your business. Website Builder, Business Plans, Accounting Software, Legal Documents and Email - all in one place - from just £20 per month with no contract! Try it out today.