Whether you're running a nursery, a retail business or a manufacturing business, at some stage you're going to have to sell. While a passion for your product is always going to be important, closing a deal will require something a bit more solid. Make sure you know your subject and have planned your sales thoroughly, and you'll be making sales in no time.
The bottom line: sales jargon for net profits
Conversion: the process of turning a non-customer into a customer
Cross-selling: selling an additional product to a someone who already a customer for one product
Prospect: a potential customer
Sales cycle: the time it takes the average prospect to become a customer
Up-selling: selling a product which costs more money to someone who is already a customer
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