Whether you are in marketing, sales or product development, mobile is the new buzzword. It is a new communication and/or revenue channel for businesses in every sector. Liane Dietrich, UK managing director of LinkShare, explains why mobile holds exciting and profitable opportunities, and how to work out your mobile strategy.
With the continuing boom in smartphone adoption and the birth of the tablet device, consumers are increasingly using mobile devices to shop online. Brands are also picking up on this consumer shift and are heavily investing in the mobile arena with big-budget apps and marketing campaigns designed to grab the attention of their target audience. But until now, it has only been larger companies that have benefited from the potential of mobile marketing techniques.
Big campaigns and budgets have created the false assumption that mobile marketing is useful only for the heavyweight, but this is far from true. Mobile marketing is now starting to deliver significant return on investment for advertisers or all sizes.
Small businesses need to step forward and grab hold of the opportunities available to them across the mobile channel. One of the most effective and measurable mobile marketing strategies for SMEs is mobile affiliate marketing.
Mobile affiliate marketing enables a small business to partner with a wide range of affiliates and experiment with varying tactics to discover those which yield the most positive results. This process also offers both parties a valuable insight into the most up to date consumer behaviour, allowing mobile marketing programmes to be adapted and fully optimised quickly.
Taking the strength of the online and mobile market into account, we have identified three major areas in the affiliate marketing space which any small business developing their mobile strategies should consider:
As a small business you can't afford to sit still. You need to be more aggressive and innovative than a large counterpart. To ensure you remain ahead of the game and that you maintain your competitive edge, mobile affiliate programmes should be high on your marketing agenda. Affiliate marketing provides an excellent opportunity for small businesses that really want to utilise the power of the new mobile technologies, and is also a tried and tested way to implement effective marketing campaigns by enabling you to monitor and tailor every pound spent.
To help you on your business journey, we've created Smarta Business Builder, the complete online tools package for growing your business. Website Builder, Business Plans, Accounting Software, Legal Documents and Email - all in one place - from just £20 per month with no contract! Try it out today.