This advice video is for those of you already using Twitter for business, but looking to get more out of it. Twitter consultant Mark Shaw explains how to use Twitter search to find new customers and engage with your existing client base, how to get your employees on Twitter and the do's and don'ts of letting them represent your business, and how to make your tweeting more efficient and powerful.
He also tackles that most elusive of social media beasts: how to measure the effectiveness of your business Twitter activity. He talks through the process of developing metrics that work for your business, and how to approach the tricky issue of whether Twitter is really working for your business.
Mark Shaw - @markshaw - is a social media consultant whose influence has gained him 13,000 followers on Twitter (and probably even more since this was first published!). He left his sales career to move into full-time business coaching on how to use Twitter, and has appeared across various media outlets sharing the tricks of his trade too.
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