How we used social media to boost our client's online profile
One of our first projects was to build a brand awareness and
social media strategy for Jimmy Turrell - a renowned illustrator
with clients as diverse as the Guardian newspaper, and Nike.
The first eight weeks of this 16-week project were spent
undertaking extensive research into the company, his competitors
and place in the market, and future opportunities for growth.
For the second half of the project we were tasked with
delivering clear, and measurable, results. It became apparent that
the company did not fully utilise online opportunities to expand
the business. Nor did they have a clear or coherent business and
marketing strategy. So the challenge for Red Idea was clear:
maximise the potential of their online presence and in this context
develop an effective marketing strategy.
The challenge for Red Idea was to deliver sustainable growth to
their business, in an increasingly competitive marketplace, and
under difficult economic conditions. In the midst of a global
recession, and no pre-existing online presence, intervening to
deliver this was a formidable task for Red Idea to complete.
Often a company will approach us when things aren't going right,
or they are not getting the response they wish. We at Red Idea
understand how to be both 'strategic' and 'responsive', often a
tricky balance to attain.
We have to have a 'top-down' vision bringing together best
practice, current trends and experience from many different
companies ideally in the same sector, and also a 'bottom-up'
approach, through listening to the clients, and understanding what
they want and what they need too.
Red Idea developed a marketing plan and business strategy after
undertaking a complete competitor analysis of the illustration
sector. We undertook market research which informed our vision to
expand the business network and profile.
We also developed a new website to ensure this more effectively
supported business growth. This was essential as a website needs to
be both unique to the company, but relevant to current trends. We
therefore established well-researched and thought-through key and
distinctive selling points which delivered real impact. As a result
of Red Idea's intervention, the company saw a tremendous increase
in both media exposure, and online traffic, leading to an increase
Red Idea had to install effective methods to measure impact and
progress. We not only want to deliver a fantastic result for our
clients, but also go the extra mile because we want to be seen as
the professional social media and marketing consultancy.
At Red Idea we clearly understand how important it is to
extensively map out a sector, and to understand where the key
sector wide references are made, for example through sector
literature, competition and prime movers, and the latest
Red Idea's philosophy is that to really make an impact, any
attempt to implement a social media strategy must be informed by a
fundamental and extensive understanding of the sector. By
understanding the ebb and flow of the companies, trends and people
we can more efficiently and effectively respond to the customers
and the business climate.
We at Red Idea believe that it is imperative that clients fully
understand what our process is and what work is being undertaken at
each stage so that they can learn from our expertise and develop
their own resource in this area as trends shift.
Our experience tells us that many companies still don't
understand social media and the power it has to engage. Unlike
traditional marketing, the more a business can help the client
understand the actual medium, the bigger the impact achievable and
the more success this will deliver for all involved.
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