One of our first projects was to build a brand awareness and social media strategy for Jimmy Turrell - a renowned illustrator with clients as diverse as the Guardian newspaper, and Nike.
The first eight weeks of this 16-week project were spent undertaking extensive research into the company, his competitors and place in the market, and future opportunities for growth.
For the second half of the project we were tasked with delivering clear, and measurable, results. It became apparent that the company did not fully utilise online opportunities to expand the business. Nor did they have a clear or coherent business and marketing strategy. So the challenge for Red Idea was clear: maximise the potential of their online presence and in this context develop an effective marketing strategy.
The challenge for Red Idea was to deliver sustainable growth to their business, in an increasingly competitive marketplace, and under difficult economic conditions. In the midst of a global recession, and no pre-existing online presence, intervening to deliver this was a formidable task for Red Idea to complete.
Often a company will approach us when things aren't going right, or they are not getting the response they wish. We at Red Idea understand how to be both 'strategic' and 'responsive', often a tricky balance to attain.
We have to have a 'top-down' vision bringing together best practice, current trends and experience from many different companies ideally in the same sector, and also a 'bottom-up' approach, through listening to the clients, and understanding what they want and what they need too.
Red Idea developed a marketing plan and business strategy after undertaking a complete competitor analysis of the illustration sector. We undertook market research which informed our vision to expand the business network and profile.
We also developed a new website to ensure this more effectively supported business growth. This was essential as a website needs to be both unique to the company, but relevant to current trends. We therefore established well-researched and thought-through key and distinctive selling points which delivered real impact. As a result of Red Idea's intervention, the company saw a tremendous increase in both media exposure, and online traffic, leading to an increase in business.
Red Idea had to install effective methods to measure impact and progress. We not only want to deliver a fantastic result for our clients, but also go the extra mile because we want to be seen as the professional social media and marketing consultancy.
At Red Idea we clearly understand how important it is to extensively map out a sector, and to understand where the key sector wide references are made, for example through sector literature, competition and prime movers, and the latest trends.
Red Idea's philosophy is that to really make an impact, any attempt to implement a social media strategy must be informed by a fundamental and extensive understanding of the sector. By understanding the ebb and flow of the companies, trends and people we can more efficiently and effectively respond to the customers and the business climate.
We at Red Idea believe that it is imperative that clients fully understand what our process is and what work is being undertaken at each stage so that they can learn from our expertise and develop their own resource in this area as trends shift.
Our experience tells us that many companies still don't understand social media and the power it has to engage. Unlike traditional marketing, the more a business can help the client understand the actual medium, the bigger the impact achievable and the more success this will deliver for all involved.
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