Facebook pages are great for small businesses. They allow to you to create an entirely separate page for your organisation and promote it to the target audience most relevant to you. Although it’s linked to your personal account for your own administrative purposes, content in your personal Facebook page won’t appear in your business page feed. So don’t worry, there’s no danger of those pics of you partying till 2.00am showing up on the page your prospective clients will see.
Even better, Facebook business pages are free to set up and manage.
With more than one billion people using Facebook, a business page on the network makes your organisation visible to an enormous audience. It also enables you to keep people who ‘like’ your page updated about what you’re doing and what offers and discounts are available to them. This in, turn, helps you build closer relationships with existing and potential customers.
It helps you build your reputation as an authority in your field. If people see you regularly offering advice, sharing your insights and commenting on topical events, they’ll build trust in you and your business. Then, when they’re in the market for your products or services, you’ll be at the forefront of their minds.
A well-managed Facebook page is good for sending traffic to your website, too. This is because you can link your Facebook page directly to any page of your website you wish. So, if you run a restaurant, you could link to your bookings page or menu page. If you’re a graphic designer, you could link to your latest portfolio, and so on. If you’ve not yet built a website for your business, take a look at the Smarta Website Builder. It’s great value and you can try it free for 30 days.
It only takes a few minutes to get your Facebook business page up and running. If you’re already on Facebook, you’ve already completed the first stage. If not, you’ll need to open a personal account using the simple sign-up form shown above. As we mentioned earlier, your business page stems from your personal Facebook page.
Click on the white, downward-pointing arrow towards the top right of your Facebook page. A dropdown menu will appear. Select Create Page.
You’ll now see the six options shown above. Decide which one best describes your organisation and click on the appropriate box. Some of the contact and address information you provided when setting up your personal account will appear next. You can retain that if it’s correct for your business or overwrite it with new information.
This is where you set out what your business does. You can select your business category from a dropdown menu and write a description about its activities. You only get 155 characters for this, so keep it punchy and factual. Make every work count. Next, enter your website address, then create a unique username for your Facebook business page. When you do this, people will be able to find you on Facebook using a URL that looks like this:
Finally, on this form, you’ll need to confirm that the page you’re creating is for a genuine business (or venue) and that you’re authorised to represent the business on Facebook.
Use an image that either:
If you’re so new that you don’t yet have any images at all, you could use your logo. Whichever option you go for, use a high-resolution image cropped to a size of 180 pixels x 180 pixels.
This makes it easy to access your business page from your personal Facebook page.
In this step, you can choose what type of people Facebook will make your page visible to. Criteria include:
When you hit Save after step 7, you’ll see your new Facebook business page as it’s visible to others. It’s almost set up, but now quite. There are still a few final details to add. The most visible of these is your Cover photo (the grey box to the right of the profile picture in the image above. If you don’t have an image ready-made for this, websites such as Canva will let you create one simply and without charge. Whether you’re starting from scratch or reworking an existing image, aim for a size of 851 pixels v 315 pixels.
Other details you’ll need to include before your page is complete include:
With your Facebook business page up and running, be sure to make the most of it. At the very least, post some content, such as blogs or images of your business’s work and ask your friends to like your page. This will help boost the legitimacy of your page as well as increase your reach and visibility.
Keep the page updated with regular new content. This will show people that you’re committed to helping them by providing the information they need. It’s not all one-way traffic though, so ask questions too – and listen to the replies you receive. You’ll pick up on all sorts to buying signals and hone your understanding of what people really need from a business like yours. Keeping your content fresh, relevant and engaging is also a great way to make your business more visible on Google and other search engines.
As your business grows and you’re able to set an advertising budget, you could consider advertising on Facebook. Unlike many other media, Facebook allows you to laser target your advertising to people in precise demographics.