Web 2.0 and social networking for businesses
You may have heard a lot of discussion about web 2.0 or web2 in
the last few years, and understand that it can boost your online
rankings and brand, but it's a difficult concept to define,
particularly if you are not familiar with the web. This guide will
give you an introduction to web 2.0 and what it can do for your
- What is web 2.0?
- What can web 2.0 do for my business?
- Marketing using web 2.0
What is web 2.0?
Web 2.0 evolved after the dot com crash around 2001, and
encompasses websites which rely on their users to generate their
content. This could be through writing a blog, or writing about
certain topics as with Wikipedia, sharing videos like
on YouTube, or creating
profiles about themselves and linking with other users like
on Facebook or MySpace.
- Web 2.0 evolved after the dot com crash in the early 2000s
- It involves websites where the users generate their own
- Examples include Wikipedia, YouTube and Facebook - and even
What can web 2.0 do for my business?
With web 2.0, you can raise awareness of your business, either
by creating a community of users who return to your website to
check their profile and communicate with other users, or by
creating a special profile for your business on other web 2.0
sites. Web 2.0 sites can also help you to recruit young,
technologically literate employees.
- Raise awareness of your business
- Keep users returning to your site
- Recruit new employees
Marketing using web 2.0
If you are looking to reach a young, tech-savvy audience, web
2.0 is a great free way to do your marketing. This can be either by
releasing a video on a site such as YouTube which, if users like it,
has the potential to go 'viral'; by creating a profile on a social
network such as Facebook
and keeping your customers updated on recent news; or even by
creating a blog for your website.
- Release videos on YouTube
- Create a profile on social networks
- Write a blog on your website
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