Wordled: Government Twitter strategy template
Wordle uncovers the biggest words in the government's Twitter strategy template.
There's nothing more hilarious than MPs attempting to modernise,
so when news of a government 'Twitter strategy template' was
announced on Wednesday, it sparked a storm of derisory comments,
most of which pointed out the glaring irony in the fact it takes 20
pages to explain how to send a 140-character message.
While some hinted government time might be being wasted somewhat
by giving so very much time to a website on which proclaiming one's
geek credentials and prefixing almost every word with 'tw' are
considered the height of wit and intelligence, Smarta remained
unaffected by such scepticism.
After all, 20 pages is nothing compared to the £110 magazine New
Media Age is attempting to
charge to attend a Twitter conference (twonference?), during
which one can glean pearls of wisdom from such Twitter experts
(twexperts?) as Joe White, the CEO of web design company Moonfruit
whose hashtag was excluded from Twitter's trending topics list
because - gasp! - it was getting too many retweets. A
Twitter achievement (twachievement) indeed.
Anyway, to this week's big words:
Twitter (130 mentions)
According to Google news, the site has attracted 105,356
headlines over the past month alone, making it one of the biggest
silly season space-fillers since, well, Facebook. Recent headlines
include such revelations as 'Twitter hits the Wailing Wall'; 'Royal
Household returns to Twitter' and the eyelid-droopingly sensational
'Kid Rock: I can't stand Twitter'. Business lesson here? If you
want column inches, mention Twitter. It works like a dream every
Content (33 mentions)
If you tweet, it's all about the content - and the more
interesting or entrepreneurial your content, the more followers
you'll get. For inspiration, look no further than Botanicalls, a service
which will send a tweet when your plant needs watering. US web
hosting provider GoDaddy even uses Twitter
for customer service, scanning the site for mentions of its service
and responding personally to complaints.
Users (30 mentions)
reports are to be believed, Twitter has more than 17 million
users. In fact, usage jumped so much between March and April this
year, it prompted one of the company's founders, Biz Stone, to
joke: 'If this growth rate continues week over week, we'll run out
of people on planet Earth to sign up by the end of the year'. It's
a shame, then, that neither Stone nor co-founders Evan Williams and
Jack Dorsey can quite figure out how to make any money out of the
See the government's
Twitter strategy document or create your own Wordle.
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