How to design a business logo
Along with your name, your logo will be one of the first aspects
of your business many of your customers will encounter, so you need
to be sure it gives off the right first impression. This guide will
help you to understand what kind of logo to go for, how to use it,
and how to keep it protected.
- Designing your logo
- Creating a usage policy
- Protecting your logo
Designing your logo
Your logo will form an essential part of your branding, so you
want it to give off exactly the right message. If you own a
traditional artisan business, a modern, funky design probably won't
give off the right image - so think carefully about the brief you
give your designers when you are commissioning it.
- You logo will form an intrinsic part of your branding
- Make sure the logo reflects your business
Creating a usage policy
Create a policy to make sure your logo isn't used out of
context, and to ensure its quality isn't compromised. Stipulate the
exact dimensions to make sure it isn't distorted, and always make
sure it is used consistently - any variation could put off
customers.
- A usage policy will ensure your logo isn't used out of
context
- Stipulate the exact dimensions to create consistency
- Variations could discourage customers
Protecting your logo
Just as Nike is identifiable only by its 'swoosh', your logo
will come to be inextricably linked with your brand - so protecting
it against theft is important. For it to qualify for trade mark
protection, it needs to be distinctive and must not be misleading
about the goods and services you use it for. It may be
automatically protected, but consider registering it for extra
protection.
- Your logo will be an identifier of your brand
- Logo must be distinctive and not misleading
- The logo may be automatically protected
Smarta offers a trademark report and registration service
powered by the National Business Register.
Go to our company & tradermark registration tool here: Company registration tool
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