The company name you select for your small business has numerous branding, marketing, and web implications so needs careful consideration. Your company name goes before you, needs to be memorable and also needs to be work on the internet for SEO marketing. This guide will help you decide on a strong name for your small business:
When you're deciding on a name, consider whether you want it to explain what the business does, or whether you want a more abstract name. Also decide what you want it to convey - while 'The Fine Cheese Co' reflects traditional, quality values, 'Smarta' has a more modern sound. Make sure your final name doesn't mean anything else in any other languages - if you decide to trade overseas, you may regret it.
Always remember while a fun, trendy name might sound good to you and impress your customers (FCUK is a case in point), investors may not be thrilled at handing a cheque over to a business with an odd-sounding name. If you are concerned about this, register your company under a more generic name, and operate under the other one - this will also give you the flexibility to expand your business later on.
Before you register your name, make sure the domain name is free, and register it - like cheap flights, the minute you start searching domain names, the price will go up. Don't forget if the .com is not available, you can still register the .co.uk or .net, and you can separate words with hyphens and numbers as well.
Smarta offers a company registration service powered by the National Business Register. You can search for available names then register a business name, set up a company and register a trademark with us. You will receive a professional binder with all your official documents via post within 3 days.
Go to our company registration tool here: Company registration tool
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