- Name:
- Guy Mucklow
- Company:
- Postcode Anywhere
- Company profile:
- Postcode Anywhere is an award-winning web-based data services supplier best known for its “what’s your postcode?” address form-fillers. Its major achievement to date in the UK is in pioneering the use of the internet in making businesses more efficient, particularly in the fields of UK and international address management.
- Position:
- Managing director
- Founded:
- 2000
Why I chose my company name
Overview
Choosing a company name can be difficult, especially in the
technology arena, where your product might be less tangible and
easy to identify with than in other industries.
The challenge
How do you sum up a complicated concept so people know what your
business is about? Or do you choose to go down the route of
calling your business something bizarre like Flibbledibble.com,
which seems to be the trend with other internet-based companies,
including successful brands like Google? Not only does
Postcode Anywhere provide services, not off-the-shelf products, but
its main offering can be described as "UK address management
services" - not something that trips off the tongue.
The solution
The only answer for us was the no-nonsense approach. Your
business name can be thought of like the top line of a news
story. How would people describe your business in a few short
words when they're at the pub? What's a simple way to
describe what you do? As we provide the ubiquitous "what's
your postcode" automatic address form-fillers for the web and
in-house applications we decided "Postcode Anywhere" was a suitable
name.
Key lesson
Although trendy names that don't say much about your company are
very popular at the moment, there's always room to consider naming
your business so it "does what it says on the tin." Customers
will appreciate your no-nonsense approach and it will be more
immediately clear what it is you actually do!
Top tip
When deciding on a company name, think about how easy it will be
for potential customers to find you on the web. Is the domain
name available? Will it have suitable keywords in the
URL? Is it something people will search for? If the
answer to these three questions is yes, you could be onto a
winner.
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