How to raise money to start your franchise
If you want to start your own business but don't have that
million-making idea - or if you just need a little support in the
early days, a franchise could help you realise your entrepreneurial
dreams. Franchises have also become increasingly popular
post-redundancy: if you have a small nest egg to invest into a new
business, a franchise is definitely worth considering.
Of course, taking the decision to start a business could be one
of the most important ones that you make and as such you need to be
honest with yourself to find out if you are cut out to be an
entrepreneur. Some pointers as to what you should consider would be
-
- Take a critical look at your strengths and weakness - are you
sure you have the capacity, temperament and skills to run your own
business?
- Make sure you have the full support of your family - do not
underestimate the additional responsibilities and demands on your
time which will inevitably cause some strain
- Ensure you have sufficient capital - you will need at least a
third of the start-up costs and half for a less established
franchise
- Obtain a full list of existing franchisees - don't just speak
to those suggested by the franchisor, they may be the only ones
that are successful - visit where possible, but at the very least
ask them how their business is performing and what support and
service is being provided by the franchisor
- Examine how well known the franchise and its service/product
are. A good reputation is a head start in business
- Look at the market as a whole - find out who your competitors
are and how strong their position is
- Examine costs closely, in particular the franchise fee and
monthly management fee, and whether they are reasonable and value
for money; will the margins be sufficient to support the business
after payment of regular fees to the franchisor?
- Is the training provided by the franchisor sufficient to enable
you to run the business successfully?
- Seek professional advice from an accountant about income and
profit projections and from a solicitor about the legal agreement.
Both should have a good understanding of franchising and preferably
be affiliated to the British Franchise Association.
While running a franchise is not without its risks, the good
news is that if you are looking to raise finance for a franchise
then in the majority of cases you should not have too much
difficulty - provided you have a sound credit history and a robust
business plan. You should approach a bank that has a dedicated
franchise department.
Here are the advantages of doing so:
- The franchise department will have a good knowledge of the
franchise, how it has performed over the years, what the business
plan should include and how the franchise will perform in the early
days and will look to structure any offer of finance
accordingly
- For established successful franchises you will be able to raise
a greater level of finance for your start-up costs and working
capital requirements. For example this could be up to 70% of the
total finance required. For new franchises the figure will be
around 50/60%. This compares well up against raising finance for an
independent start up business which does not have a brand and a
proven model behind it
- Any application for finance and the whole process of getting
your business banking relationship established will be handled by a
manager with experience of franchising and knowledge of the
franchise that you are starting up
- There may be other related banking products which are offered
on special terms to franchisees
NatWest has the longest established dedicated Franchise
department of the banks and recently launched a £100m Franchise
Fund in order to help boost the sector. This fund is endorsed by
the British Franchise Association and is aimed at people looking to
start up a franchise.
To find out more about how NatWest can help with
franchising, click here- or call 0800 092
9117.