Playlounge is the brainchild of founder Aidan Onn, who founded
the shop in 2003. It was one of the country's first collectible toy
shops, and has been a resounding success. In this trade guide,
Aidan takes Smarta users through a typical day in his retail
Aidan talks about how his business has evolved since it was
first founded from sourcing toys mainly from Japan, to expanding to
America and other countries across the world. He goes through how
he chooses staff and explains why academic qualifications aren't
Onn also gives expert advice on dealing with an expensive
premise and how it affects profit margins and speaks of his
experience with selling specialised products and why retail is hard
in London. The founder of Playlounge had to sell his house in order
to start up and he refers to his business plan and the importance
of market research and providing high quality customer service.
Aidan also touches on web site development, mail order and dealing
with a diverse customer base.
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A free video on retailing with Aidan Onn from Smarta, the small business support and advice network