How to start a cleaning business

Busines plan

Cleaning is physical, repetitive work with long days, and you won't earn much for your first couple of years (possibly not until you take on quite a few staff). Nonetheless, you can start a cleaning business without spending a penny - or very little money. You can run it with no overheads, which means you should always be cash-flow positive. Which is amazing! Commercial and specialist cleaning businesses earn more, but, require more investment too.


There are three main types of cleaning businesses:

  • Domestic cleaner
  • Commercial cleaning company
  • Specialised cleaning business

When you start a domestic cleaning business, it's likely you'll do much of the cleaning work yourself, with the opportunity to hire staff and take a step-back later on. Your days will involve cleaning clients' homes - usually while they are at work - and leave before they return.

A commercial cleaning business requires a team to clean offices, and other business locations, and it's unlikely you'll be working alongside them. Your role will involve managing your people, focusing on the promotion of your business, and trying to find new customers.

With a specialised cleaning business, you will often begin as a sole trader. Your day will differ depending on what you specialise in. For example, if you're a domestic window cleaner you'll be visiting clients' homes. If you specialise in graffiti removal, however, you'll be working with various councils and spending the majority of your day outside.

The industry and market

According to the Cleaning Industry National Training Organisation (CINTO), the UK cleaning industry is worth around £10bn and employs approximately 820,000 people. It is mostly made up of small organisations, with 72% of UK cleaning staff working in companies that employ no more than nine employees, and a third of all cleaning businesses are owned, and run, by a single person.

The cleaning industry is extremely competitive, and it can take a while to break even on your investment. On the plus side, it's generally recession/ downturn-resistant.

Target Market 

Having the right equipment is the best way for you to gather some new, repeat customers. Although, this can be an expensive process. You could start by working for your family and friends; mates-rates will help you have reoccurring work. You can always count on your family and friends to suggest your cleaning to business to their colleagues at work, and, suddenly, you have a lot more jobs to do. 

Natural skills

  • Suited to perfectionists.
  • You get a kick out of making somewhere tidy.
  • Happy to be doing physical work all day.
  • Happy to take orders.
  • Happy to work alone.
  • Trustworthy and likeable - clients have to hand their keys over to you.
  • Not easily bored - you'll be doing repetitive, non-thinking chores day after day.


For a domestic cleaning business, you don't need any more training than you gain from looking after your own home. Not needing to invest in training programmes means a quicker return on your investment, and this is why starting a domestic cleaning business is better for those with a lower budget.

When starting a specialist and commercial cleaning business, additional training will be required:

  • The British Institute of Cleaning Science offers a number of courses for those interested in running a commercial cleaning business, and prices are available on request.
  • also offers a range of courses for those looking at specialist or commercial cleaning, with prices ranging from £95-£190.

As the company grows, so will your customer base; you must be skilled in keeping records. You need to have all the information regarding every single job, pay the right amount of tax, and make sure your staff (if you have any) are paid on time.

It's likely you'll be handling potentially harmful chemicals, so you must also comply with health and safety regulations.


  • For most cleaning businesses, there is no need to rent/buy premises.
  • You can organise staff, arrange your schedule, and do any other paper work from home.
  • Clients have no need to come to your office, and all arrangements with them can be made over the phone or at their home/office.


  • Finding employees for a cleaning business isn't very difficult because it's a job that all types of people can do.
  • Finding great employees, however, is a different matter. If you want your business to succeed, you need people who are passionate about doing a good job and will give your company the positive image you want.
  • Read this guide on hiring the right staff for your business for more information.
  • Make sure you get extensive references and ask for DBS (previously CRB checks) too. You don't want to employ someone who steals from your clients' homes!
  • A great way to get the best out of your staff is to gain your own experience undertaking the various tasks within your business.
  • Knowing how to do each job means you'll be able to train your staff easily, and also gain an understanding of how long each activity should take.
  • As cleaning work is usually low-paid (and you'll want to keep it this way in order to get a good profit margin), you need to keep up-to-date with changes to minimum wage. Not doing so could result in fines or even prosecution.
  • Remember that if you hire staff they must be trained as well, which ups the cost of running your business and means a longer wait before making a profit.


  • Starting a domestic cleaning business with no staff can be more or less for free, as you use clients' cleaning products. You may need a small amount to market your business, but you can create a free website and meet people in person to cut even those costs.
  • If you require staff, overheads will obviously go up for wage costs, and possibly supplying a uniform.
  • With a specialist cleaning business, you'll have to pay out for the various materials needed for your particular area, but prices will differ hugely depending on what this is. You could require anything from a pressure washer to the most basic window cleaning equipment - meaning anything between hundreds to tens of thousands of pounds.
  • Do your market research and talk to people in your desired niche before committing to it, to work out if you can afford it.
  • Starting a commercial cleaning business will involve high start-up costs, because you'll need professional equipment, several staff members, and a vehicle to get the team and/or equipment to the clients' location. You'll also require a larger marketing budget.
  • Basic equipment needed to set up a commercial cleaning business includes:
    • Equipment trolleys: £250-£400 each
    • Industrial vacuum cleaner: £300+
    • Sweeping machine: £200-£2,000
    • Van: £4,000+
    • Other materials (mops, cloths etc): £500-£1,500
  • Don't forget that as an employer, you must take out insurance to cover your employees as well as yourself. Read our guide on business insurance here.

If all of this sounds too expensive for you, you can always look for a business loan. Read about how to secure funding in this Smarta guide

First Steps

  • The first thing to consider when starting a domestic cleaning company is whether residents in the area you're looking at can actually afford to pay someone else to do their cleaning.
  • Look around at the prices other cleaners in the area are offering, and see if you can beat it.
  • You'll need to do the same with regards to starting a commercial cleaning business: what are the offices and other businesses in your area being charged?
  • Decide upon your marketing technique, and get started as soon as possible with your cleaning business.
  • If you're starting an office cleaning company, call around to see if your services could be required.
  • If you're looking for domestic cleaning, then it's time to start knocking on doors!
  • Distribute flyers and generally try to get your name out there.


  • Get criminal records checks and DBS checks (previously CRB checks), to help reassure clients you're trustworthy.
  • Encourage word of mouth. You need to be trusted so recommendations from existing customers will be your best marketing. Consider some kind of reward scheme, to entice existing clients to refer friends. For example, if a customer gets a friend to sign up, they both get 25% off the price of cleaning for the next month. You can set the price according to what works best for you, but remember, the higher the reward, the more interested they'll be in finding new customers for your cleaning business!
  • Leafleting and advertising in newspapers and magazines might help you win clients, but simply knocking on doors with price lists can be more effective - and much cheaper. Potential customers sometimes react better to a friendly face than an ad in the paper, especially if they hadn't considered hiring a cleaner before.
  • Give clients a couple of weeks notice if cleaning products are running low, so you're never caught short.
  • Ask clients exactly what they want done to make sure you meet their expectations. You can add different levels of service to your cleaning business (with different price points) - extra for doing ironing or window-cleaning, for example.

Common pitfalls

  • Cash flow can be a big problem for a cleaning business, as often cash is meant to just be left on a table for you - and is sometimes forgotten. Will you ask customers to pay you weekly or month-by-month? In advance is the safest option cash flow-wise, but not be so agreeable to clients.
  • Employees always cause complications for business owners (much more admin, payroll, tax complications) - but in a cleaning business, if your staff are untrustworthy you risk your reputation. And if they run off having stolen from a client, you risk having to fork out the cost. 
  • Go over and above the call of duty to be remembered. Find a way to differentiate yourself that isn't just lower prices.

Support and resources

Use what's out there to help you. Software like Smarta Business Builder and Smarta Formations will make it easier to keep track of all aspects of your business. Other resources include:

Smarta Formations

You can set up a limited company with Smarta, and open a business bank account with our partner, Barclays.  We offer a company registration service powered by the National Business Register.  You can search for available names then register a business name, or set up a company and/or register a trademark with us. You will receive a professional binder with all your official documents via post within 3-days.

Smarta Formations is the quickest and easiest way for you to register your limited company. All the hard work is handled for you. 

Smarta Business Builder

To help you on your business journey, we've created Smarta Business Builder, the complete online tools package for growing your business. Website Builder, Business Plans, Accounting Software, Legal Documents and Email - all in one place - from just £20 per month with no contract! Try it out today.

We use cookies to create the most secure and effective website possible for our customers. Full details can be found here