60 second start-up: Business Before Pleasure

0-5 seconds: Sum your business up in a sentence

Business before Pleasure is a clothing company which reinvents classic, stuffy designs, and creates fresh new products which can be worn in the boardroom or on the street.

5-10 seconds: What's the business model?

Sir Richard Branson set up his business in the same telephone box we used to make some of our first business calls

At the moment we're a virtual retailer as well as having representatives for our company located in different schools and universities around the world, allowing us to connect with our customers on a much more personal level than a clothing brand would normally be able to.

10-15 seconds: Who are your competitors?

We don't want to give them the free publicity.

15-20 seconds: What's your USP?

Whatever we produce is of the highest quality and, because of the close relationship we have with our suppliers, we're able to make limited pieces and sell them at prices our competitors can't beat.

20-25 seconds: How have you funded it so far?

Private Investors.

25-30 seconds: What were you doing before?

Sitting at school, dreaming up ideas to sell things after we realised we were living with 700 potential customers!

30-35 seconds: Where did the idea come from?

Sir Richard Branson, an alumnus of our school, inspired us by setting up his business in the same telephone box we used to make some of our first business calls.

35-40 seconds: What's the smartest thing you've done so far?

Managing to create a brand and a lifestyle without spending a penny on marketing. We looked at the most influential aspects of young people's lives and we aimed to break into the arenas of music, fashion and sports by sponsoring DJs, bands and customizing sweaters for golf and cricket teams as well as being accepted into fashion shows in both England and Scotland.

40-45 seconds: What's the stupidest?

Planning a business trip to Hong Kong that coincided with the Rugby 7's tournament, a decision that didn't necessarily always put business before pleasure.

45-50 seconds: If your business was a biscuit, what would it be?

Cookie Dough: $

50-55 seconds: Which idea are you a bit jealous of?

NikeiD.com - making the bespoke an affordable option: inspiring us with the idea to do the same thing with clothes in the near future (Bespoke BbP).

55-60 seconds: Where are you going to be in 12 months' time?

In stores across Europe, America and China.

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