60 second start-up: Buttercup Holidays

0-5 seconds: Sum your business up in a sentence.

Buttercup Holidays provides a fun and friendly way to make travel arrangements online.

5-10 seconds:  What's the business model?

So far, Buttercup Holidays has been self-funded: mainly sweat equity.

Using my cartoon character "Bob Buttercup" to make booking online travel a friendly, personal experience.

10-15 seconds: Who are your competitors?

Any website which sells holidays online.

15-20 seconds: What's your USP?

Bob Buttercup is the USP. He's proving very popular with visitors.

20-25 seconds: How have you funded it so far?

It has been self funded. Mainly sweat equity.

25-30 seconds: What were you doing before?

I started as a travel consultant but I have been self employed for the past 26 years, mainly in a farming environment.

30-35 seconds: Where did the idea come from?

I think the process of booking a holiday/travel product online tends to be functional but very impersonal. I wanted to make it a friendly process. I thought having a character like Bob would be a way of connecting with visitors. There's something about Bob people respond to. Perhaps he has the Travel X Factor...

35-40 seconds: What's the smartest thing you've done so far?

Asking a friend to draw Bob Buttercup for me. He is a little gem.

40-45 seconds: What's the stupidest?

Not joining Twitter earlier.

45-50 seconds: If your business was a biscuit, what would it be?

Chocolate Digestive. Deeply satisfying on many levels.

50-55 seconds: Which idea are you a bit jealous of?

Reggae Reggae Sauce. Levi Roots probably made himself a multi millionaire in the 90 seconds he planted 'that' song in all our brains. Marketing gold indeed.

55-60 seconds: Where are you going to be in 12 months' time?

Hmmm, Bob Buttercup, the holiday cartoon series - Bob endorsing Coca Cola in a TV commercial -Dragon's Den - pondering whether to accept a takeover of Buttercup Holidays from Thomson Holidays or lastminute.com - most probably having fun with Bob and the Buttercup Holidays website.

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