60 second start-up: Fund it Frog

0-5 seconds: Sum up your business in a sentence

Fund it Frog is a way to generate a free donation to your choice of charity every time you shop online.

5-10 seconds: What's the business model?

Where will we be in 12 months? On everyone's homepage

Using the commissions paid by retailers to generate cash for good causes.

10-15 seconds: Who are your competitors?

US sites like Shop.com. We have better functionality and are funkier and more fun than our rivals.

15-20 seconds: What's your USP?

Our users get the instant gratification of spreading a little lurve with every purchase.

20-25 seconds: How have you funded it so far?

Savings, sweat and goodwill.

25-30 seconds: What were you doing before?

I was a Commercial Barrister and Geoff was a Management Consultant with Accenture.

30-35 seconds: Where did the idea come from?

Realising that affiliate marketing had the potential to generate cash for good causes from people's ordinary online shopping budget.

35-40 seconds: What's the smartest thing you've done so far?

Choosing the gorgeous red-eyed tree frog as our poster boy.

40-45 seconds: What's the stupidest?

Thinking we could set the world alight within a few weeks of the launch.

45-50 seconds: If your business was a biscuit, what would it be?

Something chocolatey, more-ish and frog-shaped

50-55 seconds: Which idea are you a bit jealous of?

We're big fans of Comic Relief - the Frog agrees that Fundraising should be fun!

55-60 seconds: Where are you going to be in 12 months' time?

On everyone's homepage

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If you're interested in a start-up business bank account, contact NatWest to realise your ambitions.

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