Huxley is a British clothing brand putting colour back in men's wardrobes.
I felt Benetton's old business model of selling knitwear and wardrobe basics in every colour of the rainbow had disappeared, and that was bad.
Using British manufacturers to make our wares before selling them online and through mail order catalogues.
No one major, only the likes of Uniqlo, Boden and Brora…
We use British designers and British manufacturers to make high quality, well priced clothing in colours not widely available on the high street.
Initial funding was raised from friends and family.
After leaving Edinburgh University I worked for a Hedge Fund for 18 months before voluntarily leaving in the middle of the recession to launch Huxley.
I felt Benetton's old business model of selling knitwear and wardrobe basics in every colour of the rainbow had disappeared, and that was bad. I also felt that as we have seen with food in the past 3-5 years people now care more about the provenance of their products, and that as the recession bites a previously apathetic generation have started to become aware of their responsibility for restoring Britain's place in the world economy. These two ideas combined in my head, and out popped the idea for Huxley.
Having the balls to give it a go.
Being a bit too gung ho from day one. I could have got more information and knowledge before approaching manufacturers for the first time. Worked out OK in the end though.
A Fox's party ring. Great bright colours and (hopefully) a British classic.
Uniqlo, its founder Tadashi Yanai had a head start on me.
Hopefully slipping through the letter box and into the inbox of every 18-35 year old in Britain.
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