60 second start-up: Ideasman.co.uk

0-5 seconds: Sum up your business in a sentence

IDEAS MAN.co.uk creates the most exciting and amusing novelty products in the world.

5-10 seconds: What's the business model?

"I funded my business by selling my body. The £20 I got enabled me to incorporate a new limited company."

We think up an idea for a great product, create a visualisation or prototype, then partner with company who does manufacturing and distribution. We collaborate on the design and then receive a royalty payment for every product sold.

10-15 seconds: Who are your competitors?

Our ideas are unique and exceptional, so no one comes close! There's enough business in the gift sector (£8bn in the UK last year) for lots of companies to have a go, but only some of us excel at it.

15-20 seconds: What's your USP?

Funny, slightly saucy novelty goods to make you smile. Most can be bought in a shop for under five quid - that wonderful and lucrative 'Secret Santa' market.

20-25 seconds: How have you funded it so far?

By selling my body. The £20 I got enabled me to incorporate a new limited company.

25-30 seconds: What were you doing before?

I was (and still am, as well) a TV Producer. At the moment, as well as running 'Ideas Man.co.uk', I'm also one of the bosses of 'Big Brother', overseeing all content and housemates.

30-35 seconds: Where did the idea come from?

The move into novelty gifts came out of necessity - I was working in TV and made a TV show where I posed as a 16 year old boy and went back to school for nine weeks, but I was 30 at the time. The show ended in a scandal and me on the front page because when we told the school the truth, they were livid ands chased me out of the town. So after that, TV work dried up for a while and I was forced to try something new.

35-40 seconds: What's the smartest thing you've done so far?

My best strategy has been to license all my product ideas to partner companies - and not manufacture or distribute them ourselves. This frees up my company to think of new novelty gift ideas rather than spend time or money on shipping, warehousing and marketing. The smartest and best product I've done so far is to come up with my first ever remote control toy - it's a flying 'F word' and is called the 'FLYING F*CK' - so for the first time in history you can actually ' give a Flying F*ck…'. I've just had an order for twelve thousand.

40-45 seconds: What's the stupidest?

My idea for a rude puzzle - the 'Pubik's Cube' hasn't had any takers yet, but I still believe it's a winner and reckon it'll sell. Also, my novelty kitchenware range hasn't yet taken off - one of the utensils is used for serving soup and features the head of a famous terrorist on top of it - it's called the 'Osama Bin Ladle'. Perhaps it's a bit politically sensitive…

45-50 seconds: If your business was a biscuit, what would it be?

A chocolate finger.

50-55 seconds: Which idea are you a bit jealous of?

The 'Mankini', the 'Vibrating Rubber Duck' and the 'Jesus Action Figure' are all inspired ideas.

55-60 seconds: Where are you going to be in 12 months' time?

Rich, famous and living in the 'Shed Simove Mansion' surrounded by nubile women and the most creative product designers in the world…

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