60 second start-up: Music Concierge

0-5 seconds: Sum up your business in a sentence

Music Concierge is a ground-breaking and award-winning music consultancy offering a bespoke service to luxury brands and branded spaces.

5-10 seconds: What's the business model?

I started wondering why every hotel played Café Del Mar.

Revenue from music-related brand consultancy and reoccurring revenue from playlist design and supply to hospitality and retail outlets.

10-15 seconds: Who are your competitors?

Technology companies which supply audio hardware to the high street with mass market music as a bolt-on.

15-20 seconds: What's your USP?

We do it the other way around. We are music experts designing and supplying high-quality branded playlists with a great delivery system bolted-on. Rather than faceless background music, we design bespoke playlists for our clients which enable them to sound unique and inspiring while reinforcing what their brand's all about.

20-25 seconds: How have you funded it so far?

It's self-funded.

25-30 seconds: What were you doing before?

I've been in the music industry for 18 years working as a DJ, music journalist and consultant.

30-35 seconds: Where did the idea come from?

I spotted a gap in the market for well-thought out, good quality music content for brand-focused businesses. I started wondering why every hotel played Café Del Mar - I knew I could offer them a much more engaging sound which suited them.

35-40 seconds: What's the smartest thing you've done so far?

Worked out what as a company we are good at and what we need help with, then gone and sourced the extra bits.

40-45 seconds: What's the stupidest?

Record shopping for days on end - it's a tad excessive when you have a business to run!

45-50 seconds: If your business was a biscuit, what would it be?

I'd love to say the classic Wagon Wheel but you know what you are going to get when you bite into it, where as Music Concierge's playlists are unpredictable and multi-layered, more like a bespoke biscuit made-to-order by Belgium's top chocolatier!

50-55 seconds: Which idea are you a bit jealous of?

Lovefilm - a brilliant idea, brilliantly executed on the perfect medium, with loads of new directions to grow into.

55-60 seconds: Where are you going to be in 12 months' time?

Continuing to work closely with the world's most iconic, cutting-edge brands, making sure they sound utterly unique and visionary